EMT Practice Test

1. Question Content...

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Question1: How would you send a proof to the "Holiday Marketing Team" list for approvals?

Question2: What is the purpose of configuring a campaign with start and end date?

Question3: A workflow log indicates an incompatible document type error on a union activity. How should a campaign business practitioner verify the union activity inputs are based on?

Question4: What must a Practitioner determine before adding a Delivery activity to a campaign workflow?

Question5: Which three factors can be tested in an email preview prior to executing the delivery? (Choose three.)

Question6: A Business Practitioner's subscription report shows low loyalty.
Which three methods should the Business Practitioner use to improve subscription loyalty? (Choose three.)

Question7: A Business Practitioner is unable to view a report that the Business Practitioner's colleague can view.
What is the reason for this issue?

Question8: What is the benefit of using the direct mail delivery step instead of a data extraction step?

Question9: For which reason does a fork activity produce an error?

Question10: The sent count is less than the upstream population. What are two reasons for this result? (Choose two.)

Question11: More than one person in an approval operator group responds to an approval activity that requires a single response. What is the result?

Question12: How would you ensure a delivery is NOT sent to multiple recipients with the same email address?

Question13: A campaign requires multiple audience segments for the same delivery. What must be included in the campaign?

Question14: Which module(s) needs to be installed in order to be able to create Marketing Campaigns?

Question15: A Practitioner enters the install URL in a browser window. What should occur next?

Question16: What is the purpose of setting an activity execution mode to 'Enable but do not execute'?

Question17: In which scenario can a business practitioner save time when using a campaign template?

Question18: Which three aspects of an A/B test should a Practitioner use Adobe Campaign to configure? (Choose three.)

Question19: A campaign Business Practitioner is provided a text file of mobile phone types and their associated recipient email addresses. How should the campaign Business Practitioner build the workflow to begin to use the mobile phone type attribute in a targeting workflow?

Question20: A Practitioner has customized a delivery for men, women and unspecified gender values. A proof personalized to each gender segment is then required to be sent to an approver prior to the delivery phase. What is the efficient way to accomplish this?

Question21: Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?

Question22: Workflow instructions are identical to a previous workflow except the dates. What course of action should a Campaign Business Practitioner take?

Question23: Which two tasks can be performed to reduce the probability of a delivery being blocked or flagged as
'spam' by anti-spam tools? (Choose two.)

Question24: Which three tasks could a campaign business practitioner do to view a personalized version of a delivery?
(Choose three.)

Question25: Which best practice should a user take to move an improperly placed campaign into the correct program folder?

Question26: A workflow supervisors group is assigned to a workflow. In which instance is the workflow supervisors group notified?

Question27: During an investigation, a business practitioner modifies workflows properties to keep the results of interim populations between two executions. What is the purpose of this step? (Choose two.)

Question28: When utilizing the updated list process, a campaign business practitioner must make sure to append additional records to a list if it exists. How can a campaign business practitioner do that?

Question29: What happens to a folder when the option 'This folder is a view' is selected?

Question30: What is the result when a use tries to create two lists with the same label?

Question31: In an email delivery, the Business Practitioner uses conditioned content in the creative that varies by recipient segment.
Which three methods allow the Business Practitioner to send proofs that can be set up to cover all variations in the content? (Choose three.)

Question32: Campaigns with many deliveries are using multiple channels.
How should the Business Practitioner group these deliveries for reporting?

Question33: A Campaign has a scheduler set up to run weekly. The scheduler triggers a recurring delivery and a continuous delivery.
How many records are created in the delivery table at the end of 3 weeks?

Question34: Campaign requirements state that a random selection of 20% of recipients be withheld from the targeting population to receive a different creative treatment in another campaign. How should the business practitioner configure the workflow?

Question35: A user is assigned to the administrator group (which has full access) and a developer access (which has restricted access). What is the result?

Question36: A Business Practitioner is sending an email to the general public.
How does the Statistic 'Distinct opens for the population reached' compare to the actual number of recipients that opened the email?

Question37: A campaign workflow has been executed and has reached the Finished state.
Which two tasks must have occurred? (Choose two.)

Question38: What are two reasons to include the email address when importing a list of contacts? (Choose two.)

Question39: In a campaign workflow, how should a Business Practitioner ensure that Adobe Campaign retains data between intermediate activities?

Question40: Which two examples are appropriate for Qualitative analysis in Adobe Campaign? (Choose two.)

Question41: A campaign has been setup with an operator group (with 2 operators) as approvers in the "Approvals" section of the delivery.
What will happen if one of the operators is unavailable to provide approval?

Question42: A Practitioner is required to execute and store all deliveries related to a delivery template in specific folder defined by the business. How should the Practitioner most effectively implement this requirement?

Question43: How should a campaign business practitioner send a proof to a seed list?

Question44: A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions for each recipient.
Which method should be used to obtain this result?

Question45: What is the advantage of using a string delimiter in the extraction file format?